THEME:Cultural of Sustainable Living
The COVID-19 pandemic has opened a new chapter in the journey of mankind. In a short time, the impact of the pandemic has penetrated various sectors of life, ranging from the manufacturing industry, service industry, transportation, and hospitality, and there are no cultural and creative industry players.
Massive restrictions on human movement have led to drastic changes in people’s consumption patterns. From the historical perspective, for the first time in modern history, there has been a cessation of all movements of human civilization, which experts call anthropause.
The pandemic that has hit the world has opened the world’s eyes to the global order of modern life, which is very vulnerable and equally unprepared to deal with the shocks of a pandemic. The COVID-19 pandemic is a coincidental occurrence but a consequence of developments and habits that have been considered “normal” for decades.
The old normal paradigm that sacrifices public safety and environmental sustainability for the sake of economic growth is reflected in various aspects of modern human life to fulfill basic needs such as clothing, food, and housing. In the clothing sector in a survey conducted by Bernardo’s in 2015, 33% of 1500 respondents considered clothing to be considered “old” if it had been worn three times, where each person per year is estimated to throw away around 30kg of clothing; 85% is sent to landfills, even to produce a pair of jeans requires 10,000 liters of clean water. In contrast to the food sector, since the 1900s around 75% of plant biodiversity has been lost due to abandonment of the practice due to the monoculture industry, and 75% of the world’s food is currently produced from only 12 plant species and 5 animal species. Meanwhile, in the board sector in 2018, 1,033 billion people were living in slum areas worldwide, with 1,934 metropolitan cities in the world inhabited by a third of the world’s total population.The true pandemic has exposed the fragility of the modern lifestyle that has been underfoot. Vulnerabilities that appear on the surface and manifest as systemic disturbances to the ecosystem chain on Earth have an impact on the survival of all species.
This condition needs to be seen/contemplated as an opportunity to solve basic problems in modern life and create a new, better society to restore ecosystem chains. There is a need for a new lifestyle that focuses more on sustainability with the spirit of gotong royong to fight together to complement each other and work collectively, and collaboratively to achieve a common goal of prioritizing the community. To achieve “mutual recovery and a stronger recovery” there is no longer any reason to maintain the old normal order in life, there needs to be an offer based on local wisdom with a global perspective to achieve this. Culture has a strategic role in providing perspective on these conditions.
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